Something I’ve noticed throughout all my time working on the vast communities I have is that so many people have the wrong intentions. I notice this for example when I examine the modern Minecraft server industry. What do you see? Server owners who spam garbage for views and money. Perhaps it’s because of how corporate it’s become. Corporate greed in servers will end up in their destruction.
I think you should work on a server because you want to. Because it’s something you enjoy doing. For me it never mattered how many players I had, how much money I made, as long as I was able to bring people together and influence their day in some way or another, I was happy. I just wish others would follow suit, and its sad to see how the landscape has evolved over time.